New Heroes

Studio Willem Schouten was involved with everything concerning the birth of this lovely brand. Their mission: to open up the market of soft skills training to everybody, either professionals or people at home, everywhere using state of the art training methods and internet. At first, the assignment of this online learning company was just about logo design and company identity. That assignment soon widened into everything ranging from creating a customer journey, a visual identity, usability of the website, the tone of voice, print work, and written content for on- and offline. From 2016 till 2019 Willem also acted as the brand manager. Piece de resistance: creating Mont – the happy red bird -  the companies mascotte in 1D as well as in 3D. Interested in learning more? Check out www.newheroes.com